Behind the Brand: Asime

Small Scale Production. Fair Trade. Female Empowerment.

"Transparency and traceability are principles that we believe go hand in hand."

Asime is built around a firm belief in the supported growth of small female-led businesses in Ghana where their clothes are produced. Through donating a share of profits to Dream Big Ghana NGO, the brand also hope to support their work transforming lives in the local community through sanitation, education and public health projects.

Asime's designs are created in Ghana as a collaborative process between Asime and Aunty’s fashion home in the Volta region community of Dzita. Each Asime piece is conceived, created and finished with pride and passion.

All fabrics used in Asime collections are responsibly sourced in Ghana. The supply chain can then be traced to where all of production takes place, at Aunty’s Fashion Home in Agbledomi, Ghana. Aunty’s Fashion Home is a family run business consisting of Mother and Daughter, seamstresses and apprentices from the local community.

Working side by side with the team, Asime train them to use patterns and cut fabrics, as well as teaching them how to effectively plan their time, enabling efficient production on a larger scale. Alongside this, Asime have supported Aunty and Rita with new machinery, making their processes in-house smoother and more professional. Partners, Dream Big Ghana, have also created educational opportunities such as entrepreneurial workshops and IT training for Aunty and other local businesses to attend. All of this feeds into Asime's ethos of providing valuable skills to help small, local businesses blossom for years to come.

Asime aim to continue working with many more tailors, fashion homes and workshops, in the same way they have with Aunty’s - creating a co-operative of businesses who will work with the brand as vendors, but also offering their services to other local brands and customers, expanding their businesses.


Asime garments are produced with passion and integrity – pieces that are made to be worn for many years and not merely discarded when the next new trend rolls around.