Behind the Brand: Phriya

Small Scale Production. Vegan. Eco-Friendly.

Luxury pyjamas, made with care and consideration, Phriya is focussed on redefining the classic pyjama for the modern dreamer, with a timeless style. The range features beautiful, hand-painted prints and classic white or stripes with each style available in 3 sets so you can choose whichever you find most comfortable - short, long or a mix. The luxurious cotton is produced in a sustainable cotton mill in Portugal and the pyjamas are sewn in Romania where the company is based.

In the words of the founders:

"We are Hans & Patricia. We are partners, lovers but above all full-time dreamers. We are passionate about dreaming and what better way to do it than in pyjamas. We started Phriya because we wanted to turn our dreams into reality, to inspire other people to follow their dreams and push the boundaries of what dreaming can be.

​Phriya is a luxury sleepwear brand focused on redefining the classic pyjama for the modern dreamer with a timeless style. ​Our mission: “To provide sleepy dreams and inspire people to push the boundaries of what their dreams can be”

To use the words of Harriet Tubman: “Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”

​At Phriya we combine passion, imagination, art, creativity, innovation and social responsibility to push the boundaries of what dreams can be.

For some people, dreams are just a succession of images, ideas, emotions, and sensations that usually occur during sleep. For others, it's about turning ideas into reality and for us, it's both."

Behind the inspiration for their SS20 Collection:

Islands have always been ideal places for most of us. Blue seas, warm sun, wild nature and endless beach. Who needs more? There are many types of islands, but all of them have one thing in common. They are all surrounded by incredible tales about mermaids, monsters, witches and fantasy creatures. Stories that locals can’t wait to share with you.... 

In Ponza these stories are told more than anywhere else. The charming little island was born from volcanic eruptions and here you will find a true naturalistic place combined with the most fascinating legends. Once you step out of the boat you will see a colorful little village, a harbour that shelters cafes and trattorias. A true paradise for the lovers of the sea. 

Ponza has an intangible aura of magic and the perfect mix between history and legend. According to the legends Ponza is the island of Aeaea in Homer’s Odyssey. It is the island of Circe the sorceress where her cave or grotto was. Today it is known as Grotta della Maga Circe on the left side of the island, between Capo Bianco and Chiaia di Luna. According to the story she lived in this cave in the winter months, while spending the summer at the top of nearby Mount Circe on the mainland of Italy. This is where Circe turned Ulysses’ men into animals and afterwards cast her spell on him to seduce Ulysse to live on the island with her. 

We tried to capture in our prints both the love story of Circe and Ulysses and also the beauty of this naturalistic island. We hope that our pyjamas will make you dream and wonder about this magic island.