Behind the Brand: Rho Loungewear
Created by two friends, Elena and Hannah, rho was born from a love of slow mornings and artisan craft, combined with great respect for our planet and a determination to make a positive difference in the world.
"We dream of helping as many people as possible through our business, without compromising on our respect for the planet and its resources. rho is the change that we want to see, in the fashion industry and in society as a whole."
rho’s loungewear has been carefully designed and lovingly made to ensure ultimate comfort and durability, perfect for enjoying a comfortable night’s sleep, or a slow, easy morning.
Made entirely from GOTS certified organic cotton and printed with AZO-free dyes to lessen its contribution to chemical and water pollution, the collection is kind to the skin and to the planet. Each piece has been hand-printed using traditional artisanal block printing techniques by certified Fair Trade manufacturers for a premium finish.
Ensuring that no night’s sleep goes disturbed, the collection is completed by matching eye masks in beautifully printed bags for safe keeping. From design to factory to delivery, each order goes on a plastic-free journey and is part of a small run to eliminate excess production.
rho is on a mission to help everyone to have a safe night’s sleep. The brand donates £5 from the sale of every piece to Kent-based charity, Oasis which provides support for those affected by domestic abuse. This mission also extends to the production process, with rho taking great care to ensure that every person involved in creating its loungewear, from the organic cotton farmers to the factory workers and skilled artisans, are paid fairly and work in a safe environment with job security, as standard.
"Every business decision we make is based on our values of compassion, transparency and accountability for our impacts and we are proud to join the growing movement of businesses operating ethically and responsibly."
rho are proud to work with a Fair Trade artisan manufacturer, Mehera Shaw in Jaipur India, whose values align with their own. They are an environmentally conscious, ethical company that have a people-centered approach to sustainable production. The relationship is built on trust, respect and appreciation for their workmanship and the artisan craft methods they use.
rho use GOTS certified organic cotton which is hand block printed using AZO-free dyes, reducing contribution to carbon, chemical and water pollution. The brand do not use any plastic packaging.
rho produce small quantity orders, and will only create more products once stock is running low, thus eliminating wasteful overproduction. Prices reflect the true value of the workmanship required to create the products and they will never be discounted.