Organic. Eco-Friendly. Heritage
Launching June 2019, a small team re-incarnated this beautiful brand rooted in India's history and heritage. Inspired by the rich tapestry of India, both past and present, East is an inherently bohemian brand that also feels contemporary.
Inspired by the artisans the brand works with and their traditional techniques, East aims to keep their craft communities alive with a kinder approach to fashion. Sustainable design is at the heart of the brand with every detail considered from the fabrics and colours chosen, to the packaging and the trims - an Earth-friendly approach from design to delivery.