Penrith Scarf in Lilac Tartan

HERD's Upland Tweed is a celebration of British heritage and provenance. It is made entirely within a 150-mile radius of the farms where the sheep are reared in Northern England, reflecting our hyper-local, soil-to-skin approach. Every fleece is sourced directly from a trusted collective of pedigree breeders across Lancashire, Yorkshire, Cumbria and Northumberland. This ensures a sustainable, mutually beneficial supply chain from field to HERD’s fabric.

“A tweed this soft, that is also grown and made from British Bluefaced Leicester wool, simply didn’t exist – until now,” says HERD founder Ruth Alice Rands. “Our tweed reimagines the heritage cloth through a modern lens – it’s smoother, softer and unmistakably British given that its source, manufacturer & design are all rooted in British soil. We've spent a year developing it, working with a master weaver we found in the Scottish Borders who understands our mission to create a fabric that feels as good as it looks when worn.” 

An exquisite piece of modern heritage, the Penrith Collection is true British luxury tweed, made from pedigree North England Bluefaced Leicester wool, plant-dyed in Yorkshire and woven and finished in Scotland.

Exceptionally soft - the breed is known as the 'cashmere of British wool'. 

Proudly made from soil to skin in the U.K, our knitwear is born of a unique narrative rooted in its place of origin. 

Wool - made entirely within a 150-mile radius of the farms where the sheep are reared in Northern England, reflecting the brand’s hyper-local, soil-to-skin approach. Every fleece is sourced directly from a trusted collective of pedigree breeders across Lancashire, Yorkshire, Cumbria and Northumberland, who are paid well above the market rate for their wool. This ensures a sustainable, mutually beneficial supply chain from field to HERD’s fabric.

Washing - Wool requires minimal washing. Spot clean and air, or hand wash in cool water if absolutely necessary to preserve the natural oils in the wool.  

Size & fit - The Penrith Scarf is one size - 75cm x 160cm 

Colours - Available in Plum and Lilac Tartan.