In Detail : seventy + mochi
We are so excited to welcome seventy + mochi to Gather&See. We've been longtime fans of the brand's super cool but wearable denim and considerate approach to production. Read on for more about what makes seventy + mochi unique.
MATERIALS
seventy + mochi produce organic and recycled cotton denim. Their mill uses proprietary techniques to eliminate waste water from dyeing and finishing processes, saving 4800 liters of water per meter.
Recycled Cotton:
Recycled cotton is a hero fiber. Sourced from pre- or post-consumer cotton waste that would otherwise end up in landfills, it stands out as the most sustainable cotton option according to the Sustainable Apparel Coalition's HIGGS Index. By incorporating recycled cotton into seventy + mochi denim instead of virgin cotton, the brand achieves remarkable resource savings—98% less energy and 100% less water compared to conventional cotton farming.
Organic Cotton:
Organic cotton is grown using methods that minimize environmental impact, avoiding harmful chemicals and benefiting soil health. Its production requires less energy, emits fewer greenhouse gases, and significantly reduces water usage due to improved soil quality. The Global Organic Textile Standard (GOTS) certification ensures not only sustainable farming practices but also fair wages and compensation for workers. Choosing GOTS-certified organic cotton guarantees that the people behind your fabrics are treated fairly and paid a living wage.
Hemp:
Hemp is a remarkable fiber celebrated for its environmental benefits. It uses up to a quarter of the water required by conventional cotton and occupies less land. Hemp enriches soil, is highly durable, and minimizes waste as the entire plant can be utilized. With a short growing season and deep roots, it improves soil structure. seventy + mochi source our hemp from France, ensuring sustainability through OCACIA certification, which guarantees no pesticides, GMOs, or irrigation are used.
Eco Made Elastane and Roica:
seventy + mochi will never use conventional elastane in their products. Instead, they choose eco-made elastane and Roica—premium degradable stretch yarns that are gentler on the environment and made with fewer harmful chemicals. The brand is committed to continuously seeking innovative, low-impact yarns and being early adopters of sustainable options as they arise.
WASH
seventy + mocha use Jeanologia's Environmental Impact Measuring tool to monitor the impact of all the garments they manufacture, making sure 100% of the collection scores LOW on the scale, creating a low impact washing process.
Laser Machines:
They use laser machines for their vintage look fades and rips. Laser machines help ensure worker's safety, eliminate water waste and are energy efficient.
Ozone Machines:
No to hazardous hypo-chloride bleach, using ozone machines instead for vintage fades.
Aerial Drying:
Their denim is dried on aerial drying systems to reduce the consumption of energy. 80% of the garment is dried on the conveyor, significantly reducing the time and energy required to dry the garment in an industrial dryer.
CODE OF CONDUCT
seventy + mochi have made it their mission is to produce denim responsibly and ethically, prioritising kind practices throughout their operations.
The brand is committed to enhancing the health and safety of their team members and all individuals involved in their supply chain. Their certifications reflect our dedication to these values. As a consciously kind denim brand, they prioritize the well-being of their employees and the communities they engage with.
Being present in their own facilities allows the brand to connect directly with their team, enabling them to observe their working conditions firsthand. seventy + mocha ensure that every team member is compensated with a living wage, reflecting the brand's commitment to fair labor practices.