Behind the Brand - REDNM
Egyptian based REDNM is on a mission to make beautiful denim pieces using waste products from one of the largest jeans manufacturers in the world. By reclaiming and repurposing what others discard, REDNM honours the true spirit of denim – enduring, adaptable, and always in style.
REDNM's founder is no stranger to the denim world. With over a decade of experience in the family’s apparel export business manufacturing jeans for leading international brands, Sara Tolba has a strong passion for fashion and an unwavering commitment to sustainable development. She was inspired to embark on this new venture to create REDNM, a denim force that aims to make a difference.
For REDNM sustainability is about respecting community and ecosystems, which are integral to the creation of our products. Being sustainable requires us to consider our present needs, as well as the needs of future generations to come.
From the brands labels to shopping bags and everything in between, REDNM use recycled denim to make environmentally conscious products.
The entire supply chain implements environmental best practices. All products are
made in the brand's own production facilities, which are internationally certified as eco-friendly. Amongst the many practices used to reduce environmental impact are waste-water treatment and recycling, solar power as an alternative source of energy, and energy-efficient technology, including laser, ozone and washing technology.
