Brand Dispatches - Oubas Knitwear

100% Natural Knitwear - Made in Cumbria

We simply love the timeless appeal and quintessentially British style of Oubas Knitwear. This very special brand puts small scale production, heritage technique and only ever natural, local British wools at the heart of their business.


"For OUBAS this year we will be releasing new styles for Spring/Summer, expanding our organic cotton ranges and embracing delicate summer knits. Adding some uplifting colour to our palette to bring energy to the new season.
In our studio in Cumbria we’ll be running workshops this year – floristry, writing, darning and mending, details will be released soon.
In 2022 we grew our team and so this year we are looking forward to getting creative and bringing some exciting new pieces to you all!"


Named after 'Oubas Hill', Ulverston, Cumbria.  Oubas was founded in 2012 when founder Kate was 24. Fast forward to 2022 and the brand has moved from a small spare room, through various workshops to an open studio where they now produce all their knitwear on the edge of the English Lake District.

Oubas was founded primarily by intuition and a desire to be a positive ripple within the fashion landscape. Having gained skills in traditional knitwear production, founder Kate  wanted to create something that was a slow, local alternative to a vast global industry.

The brand aims to create a  greater  personal connection to an item of clothing through our limited run collections and transparent, small scale, processes.


OUBAS styles are very linked to the tones and shades found in the local Cumbrian landscape. The connection to natural beauty seen in the landscapes and using these shades in our knitwear means that they are always harmonious and the palette has a timeless quality to it. There are shades of mosses, lichens, stones, the brackens on the fell sides and the deep greens found in the local forests that come into the collections. That connection and sense of place gives us a connection to the landscape and nature.

On a human level, using natural fibres breathe with wear, and are therefore much more comfortable. There is a natural drape and loftiness to using pure wools, and its natural characteristics are both antibacterial and insulating. It is a diverse fibre and using different breeds of sheep delivers different textures and structures within a knit.