Shop Sustainable & Protect Endangered Rainforest - Our Partnership with One Tribe

We are so delighted to have partnered with the brilliant One Tribe in order to help protect endangered rainforests and take real climate action.

As a sustainable business built on the belief that we need to protect people and planet and to help fight the Climate Crisis we are currently facing, we feel it is so important to put words into action.  One Tribe is a Climate Action Platform that enables us as a brand, and you, our lovely customers, to protect under-threat rainforest in the Amazon.

We will begin our partnership by donating enough money to protect 25 trees in the Amazon for each and every sign up to our newsletter. This is transferred through One Tribe to the Rainforest Trust and will go directly to protecting the rainforest, endangered species and supporting indigenous communities in the Peruvian Amazon.

In protecting the rainforest, we are not only helping preserve habitats, livelihoods and protect endangered species, but we are helping to reduce CO2 emissions in a natural solution to global warming which is essential to slow down the negative impacts of climate change.

Throughout the year we will be collaborating with One Tribe to offer more incentives and activities giving you, as fashion consumers, more power to make a difference with your purchase.

Check our progress here. 

Image Credit RainforestTrust UK

Where the donations are going:

Amazonia is the world’s largest tropical forest and spans nine countries in South America. After Brazil, Peru has the greatest extension of this biome which represents more than half of the surface of the country. The Loreto and Ucayali Regions are the two largest Amazon regions in Peru and are traditionally occupied and protected by indigenous groups. Unfortunately, hundreds of indigenous communities have no recognized ownership rights and their lands are under tremendous pressure from logging, agro-industries and colonists. Without the titles to their territories, native communities have no legal instrument to defend these lands from activities like logging and agricultural expansion.

Rainforest Trust and local partner Center for the Development of an Indigenous Amazon (CEDIA) seek $4,583,920 to title 220 communities covering more than six million acres in order to legally protect indigenous lands. It is crucial to close the unprotected gaps between indigenous territories to prevent colonists and industries from negatively affecting the integrity of the ecosystems. In addition to granting communities the rights to their land, this will provide protection for Endangered species.

Image Credit RainforestTrust UK

Through this ambitious conservation initiative, protection will span five different and threatened ecoregions: Ucayali moist forests, Napo moist forests, Southwest Amazon moist forests, Iquitos Varzea and Solimoes Japurá moist forests. The project site is located in the southern part of Loreto and throughout the Ucayali Region all the way to the foothills of the Andes. Many threatened species are dependent on the project site, including primates such as the Endangered White-bellied Spider Monkey and Black-faced Black Spider Monkey, large mammals such as the Endangered Giant Otter and Vulnerable Lowland Tapir, and reptiles such as the Vulnerable Yellow-footed Tortoise and Yellow-spotted River Turtle. Roughly 600 bird species, 140 amphibian species and more than 60 large mammal species are dependent on the Amazon landscape. There are thousands of plant species in this region; inventories in the Matsés National Reserve and the Sierra del Divisor National Park estimate between 3,000-4,000 plant species. In the area located between the Ucayali and Tapiche rivers, there is a large wetland that includes a number of different ecosystems such as white sand forests, peat deposits, savannas and some islands of upland forests.

Discover more about One Tribe here.