"By striving to create pieces that are beautiful and valued, we are helping to ensure that something gets worn time after time and year after year. Thereby we are ensuring that all of the time and resources that go into each garment are really worth it."
"We choose to use natural fibres and knit to order production, which has multiple benefits, including the almost elimination of waste garments and material. The process of knitting means just the right amount of yarn goes into each piece, with none of the usual offcuts associated with cut and sew clothing. The use of natural fibres also means that when a garment reaches the end of its usable life, it will quickly biodegrade, unlike synthetic based materials."
YARNS AND MATERIALS
Environmentally, OUBAS use a natural resource which can be replenished and doesn’t use harsh chemicals or finite resources such as oil to be produced. The brand source their organic cotton from the Better Cotton Initiative ensuring that the cotton that is used has been grown sustainably, the landscape managed regeneratively, and the farmers treated fairly.
Yarns are sourced from both UK and Italian yarn mills, known for the quality of the raw fibres they use, and also their environmental credentials.
All designs are made in the OUBAS studio situated in Ulverston, Cumbria. The team combine heritage with modern knitting technology to produce traditional ‘fully fashioned’ knitwear, meaning each piece is shaped to fit with very little to no waste.
Unlike with cut and sew clothing where there is fabric waste, with knitting you only use exactly the amount of yarn needed to produce the item; it is already very low waste. OUBAS only use pure natural fibres such as wool, linen, cotton and cashmere which are all known for their soft hand feel and longevity.
The team don't work with complex patterns but instead with the simplicity of yarn drape and the way that natural fibres take colour and dye. Using natural fibres means items can easily return to the land after we use them, or be recycled into new yarns or items. The team select yarns that will last, making sure our finishing and overall construction of garments is robust and designed in a way where we eliminate weak seams and stretch where damage may occur through regular wear.