Eco-Friendly. Small Scale Production. Fair Trade.

Little By Little Jewellery was founded in 2015 by Annabel Cox, a jewellery designer with a love for design and sustainability, and Georgina Fuggle, food editor, cookery book writer and photographer. 

Little By Little's enchanting jewellery collections are inspired by the natural beauty found in food and are lovingly created using gold, silver, and touches of enamel. Whether worn individually or as part of a set, each piece is impacting and eminently wearable, bringing a little ethical luxury into your everyday.

Little By Little is an ethical business and are proud to partner with charity Luminary Bakery. The brand is built on the belief that together, we can all make a difference - little by little. 

Little by Little Jewellery’s key ethical values lie in the championing of transparent, responsible, (both socially and environmentally) and revealing supply chains. The founders not only want to create beautiful jewellery; they also want to make a positive impact through its production.  

Transparency In Production

The collections are designed by Annabel Cox in the UK and created by a well-established jewellery producer in Lima, Peru. The Peruvian factory has been running for 25 years and employs 350 people. From its inception its aim was to bring opportunity and employment, and it does this by giving jobs to people with no prior technical experience, training them in the art of jewellery production. Annabel has visited the factory and is satisfied that it is a safe, well-equipped and spacious place to work. 


Little by Little use local Peruvian silver, some of which is recycled, in the creation of their collections. The virgin metal used is supplied by companies with environmental certification that meet with strict Labour standards and comply with human rights laws. 

The ethical goal for 2018 is to strive for closed-loop production and find 100% traceable source of Peruvian silver. This will further enable the team to support local miners and communities, whilst reducing the environmental impact.  

The packaging used is 100% recycled and made in the UK. 

Luminary Bakery

Luminary Bakery is a London based charity that provides opportunities for women to build a future for themselves. They have a safe and professional environment where women can grow holistically – encouraging ambition, restoration and second chances. They use baking as a tool to take women on a journey to employability and entrepreneurship, equipping them with transferrable skills for the working world. Luminary offer courses, work experience and paid employment within the bakery, empowering women to build their career. By investing in and releasing them to realise women’s dreams, through training, employment and community, Luminary aims to break the generational cycles of abuse, prostitution, criminal activity and poverty.

With every purchase of Little by Little jewellery the brand donates sufficient funds to enable a disadvantaged woman to train at the bakery for a day, building her career.